What Great Brands Do

Keynote speaker Denise Lee Yohn has cracked the code on brand-building and shows you exactly what you need to take your brand from good to great. You know how great brands dominate their fields.

Buyer Personas

The best way to understand what people want is to get to know them. Businesses are beginning to re-embrace this truth, and to realize that Big Data reveals only part of the customer’s story.

Evolved Enterprise

There’s no doubt, business could be the ultimate lever for making a difference in the world. This resource gives you the counterintuitive roadmap to shift from a transactional company to transformational and even transcending business as usual.

2 Second Lean

2 Second Lean will flip your world right-side up. It's a practical way to improve your life every day by making a simple 2 second improvement.

The Small Big

In our time-challenged modern world a crucial question emerges that this course helps you answer: What is the smallest change you could make to your approach that will best increase your chances of success?