Free the Idea Monkey
Turning great ideas into money-makers.
Use the strategies of Mike Maddock, founder of the legendary innovation agency Maddock Douglas, to build on innovation with the idea monkeys in your team.
00:52:26 (h:m:s)
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Description

Turn Great Ideas into Money Makers. In this course Michael Maddock, founding partner and CEO of innovation agency Maddock Douglas, Inc. and co-author of Free the Idea Monkey, will help you to do the same in your own firm. You will learn to build a culture where innovation thrives and you can harness the ideas produced by the dreamers on your team while you collectively meet the goals that make you money.

You’ll learn:

  •     The way to determine if you and other key members of your team are Idea Monkeys or (Ring)leaders
  •     How companies such as Apple strike an effective balance between divergent and convergent thinkers
  •     Strategies for turning your company into an incubator for innovation
  •     Maddock’s methods for turning your team’s best ideas into “lethal weapons” that will fuel your company’s growth
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