Outthink the Competition

Forge unexpected pathways to win strategic advantage

In business, you can face disruption in one of two ways. Like most people—and most companies—you can fall back on tried-and-true rules. They’ve always worked in the past, and you hope they’ll work for you again. Or, you can recognize that the game has changed, and look beyond your current playbook to create an entirely new strategic reality.

If you pick the second option, then you are ready to Outthink the Competition. Written by business strategist and popular Fast Company blogger Kaihan Krippendorff, this groundbreaking guide identifies and appeals to a new generation of “outthinker” entrepreneurs and business leaders. These innovators succeed in today’s breakneck business environment by spotting overlooked opportunities, leveraging underutilized resources, and seizing asymmetric advantages.

Outthinkers beat their rivals not by being bigger or stronger, but by producing breakthroughs. Outthink the Competition gives you and your team a proven system to harness this strategic creativity, and presents stories of outthinker companies that are successfully reshaping their industries, including Apple, Google, Rosetta Stone, Tesla Motors, and many more. You’ll discover how you can:

• Understand the nature and potential of today’s business revolution
• Force your competition into two-front battles that give you the high ground
• Develop the Five Habits of the Outthinker
• Construct a true Outthinker culture
• Apply the Outthinker Process for game-changing ideas
• Incorporate systems thinking and cognitive science principles into your approach
• And more!

If you want to win a strategic contest, don’t let your opponents set the terms. Instead, Outthink the Competition and make the unexpected choices that will leave the competition disoriented and you moving ahead to master the next challenge.