Bio
Joe Pulizzi is the original content marketing evangelist, and started using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute(CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013. CMI produces the largest in-person content marketing event in the world, Content Marketing World, held every September in Cleveland, Ohio, which has been attended by half the Fortune 50. He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing. He’s also co-written two other books: “Get Content Get Customers” as well as “Managing Content Marketing.” Find him online at JoePulizzi.com or on Twitter@JoePulizzi. If you ever meet him in person, he’ll be wearing the color orange.