Bio
Deb Gabor was born to brand. She is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands and author of the book Branding is Sex: Get Your Customer Laid and Sell the Hell Out of Anything. Most branding books are either very academic or theoretical. Deb believes you shouldn’t need a Ph.D. to understand branding. Branding is Sex provides you with a concrete foundation and a basic how-to plan—in plain English—for building or re-igniting a brand. Since 2003, Deb and the Sol Marketing team have led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans. A displaced Midwesterner, Deb’s current home base is Austin, Texas, where she enjoys 300-plus days of sunshine and the best barbecue west of the Mississippi.